Personally, I am not a fan of swiss cheese, unless it’s in a nice fondue, but the style of design intrigues me. I want to share this video that features Paul Rand, one of the originators of the Swiss Style of graphic design. I am always trying to learn more about design, style, form and content. I especially want to know how to better use design to convey the important messages of our day, specifically the Gospel. I think that Paul has some very juicy tidbits.


I have to highlight some of my favorite quotes from this video.

“Design is the synthesis of form and content.”

“When form predominates, meaning is blunted. When content predominates, interest lags.”

And my favorite: “Don’t try to be original, just try to be good.”

Hope you enjoyed!!

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